Local Gothic Regular Style

Local Gothic is inspired by the moveable lettering of outdoor signs in America. Its individual characters look ordinary, but in combination they appear random and irregular, giving a distressed and unusual appearance. Designed by Christian Schwartz while he was studying graphic design in the late 1990s, Local Gothic gives a surprising and uneven texture that can breathe life into both print and web projects. The characters are loosely based on the four most ubiquitous sans serifs in America: Helvetica, Futura, Franklin Gothic, and Alternate Gothic No. 2. Tal Leming developed innovative OpenType code, using theories based on quantum mechanics, to mix the mismatched letters in a way that feels truly random.