Graphik, designed by Christian Schwartz and released in 2009, was inspired by expressive graphic design made with plain "vanilla" typefaces. It was a reinterpretation of the lesser known mid century typefaces without the baggage of the more familiar ones like Univers, Helvetica or Futura, neatly straddling the line between the round bowls of a geometric sans and the structures and proportions of a European grotesk. Graphik Thai Loop was designed by Anuthin Wongsunkakon, Smich Smanloh, and Knaz Uiyamathiti at Bangkok-based studio Cadson Demak. Where the loopless version of Graphik Thai translates Graphik's forms for the Thai alphabet, this family is more a translation of the ideas and intended usage behind the original, as loop terminals are more widely accepted for text usage.
