Superette Collection

Superette, designed by Canadian designer Ross Milne, harkens back to 20th century script typefaces that embraced the systematic constraints of type rather than attempting to replicate lettering. The initial idea for the family came about during a trip to the small island of Île d’Orléans in southern Québec, where Milne’s eye was caught by a peculiar style of script lettering on the fruit and farm signage in the original French settlements. The script had a severe slant angle, mono-linear contrast, and broken connections between letters. This kind of script is a familiar part of visual culture, but is generally seen as ‘bad taste’. Superette celebrates the inventive forms and unique character of the genre.