Max Miedinger (1910–1980) was trained as a typesetter and typographer in Zurich before going to work at the Haas’sche Schriftgießerei (Haas Typefoundry) in Münchenstein near Basel as a type salesman and customer rep. His body of work as a type designer is small but extremely significant. He is best known for Neue Haas Grotesk, later renamed to Helvetica, which he designed between 1956–1959 under the art direction of Eduard Hoffmann.
