Corporate Design

Serendipity sometimes plays a crucial role in bringing together designer and client, providing the impetus to complete unfinished sketches. Such was the case with Corridor, a custom typeface drawn by Tim Ripper for a new rebrand of the MIT Alumni Association by Michael Bierut’s team at Pentagram.

Means is a versatile serif family drawn for Mailchimp, used as the primary typeface in the latest iteration of their identity. Referencing the work of Oswald Cooper, designer Greg Gazdowicz toned down many of the retro elements while retaining the friendliness that is elemental to the Mailchimp brand. Used across display and text, from mobile to billboards, Means presents Mailchimp, grown up.

Tim Ripper has drawn a new serif text and display family called REI Stuart for the latest evolution of the REI Co-op identity. The family is based loosely on the Plantin model, with a soft finish reminiscent of the routed lettering on National Parks Service signs.

Since its foundation 15 years ago, Rapha has been producing some of the finest cycling clothing in the world, both for amateurs and for the pro teams. Working closely with Rapha’s internal design team, Commercial Type partner (and long time cycling enthusiast) Paul Barnes and long time collaborator Dan Milne have created a new range of typefaces for the company, Rapha Sans and Rapha Serif.

Founded in 2005 and first appearing on shelves in 2007, Greek yogurt maker Chobani rebranded and introduced all new packaging at the end of 2017. The rebrand was carried out by the company's internal design team; two key elements of the new identity are the new logotype, drawn by Berton Hasebe, and a new typeface drawn by Berton in collaboration with Christian Schwartz.

A major expansion project provided the impetus for a refresh of communications and signage at The Museum of Modern Art in New York, including a new typeface: MoMA Sans, a cohesive family designed to cover the full range of typographic needs, including exhibition graphics, subway posters, wall labels, film schedules, mobile apps, the website, and signage.

Yandex Sans, designed by Miguel Reyes and Moscow-based type designer Ilya Ruderman and art directed by Christian Schwartz, is a new corporate typeface for Yandex, the largest search engine in Russia.

New York design studio Project Projects have redesigned poets.org, the online home of the Academy of American Poets. A major component of the redesign is a new digital revival of William Addison Dwiggins's Electra, first issued by Linotype in 1935, made with the kind permission of Monotype.

Commercial Type, in collaboration with Susana Carvalho and Kai Bernau at Atelier Carvalho Bernau, have designed a new corporate typeface for German reinsurance giants Munich Re.